In Hong Kong supermarkets, promotion methods emerge in an endless stream

ootamay

In Hong Kong supermarkets, promotion methods emerge in an endless stream

There are limited spaces in Hong Kong, the rent is expensive, the people are too many, and they are concentrated.
Supermarkets have different products that need to be promoted, and the overwhelming list of products is on the waiting list. If you don't do it, a lot of other brands are waiting to be promoted.
Of course, supermarkets are welcome to help brands promote them. They all collect money, at the same time there is no increase in the rental.
So, a supermarket may be right when they say that their sales are meager or not profitable at all. But they didn't tell you that in addition to normal product sales, they still have a lot of places to make money, but they didn't tell you in the hope of getting your sympathy.


The most common is a big stock-pile, the goods are piled together, causing a shock effect.


Small independent shelf.


The entire shelf is in the color and feel of your brand.


Exclusively sold product packages, sold with super features, are sold at about 40% off the total value.


In the freezer, the glass door is labeled with your product, and anyone who opens the door will see it.


The big pile of stocks on the upper level of the freezer.


The tool display cabinets against the wall are usually flat-bottomed wok, cups and saucers, tableware, etc.


The supermarket's immobilizers are surrounded.


Also includes big posters, of course, the advertiser has to pay for them.


The product set plus the cutlery gift box is very impressive.
/08 2022